The Role of a CMS in Nonprofit Website Design

A non-profit website design requires a strong web and content management system. Such sites contain content that is written by founders, beneficiaries, volunteers and even donors. This is why their content management system (CMS) must be very robust. The content management system, which enables the website’s webmaster or owner to upload, delete or modify content, must contain a lot of elements, for example:

1. People leave their comments behind on a non-profit website. These comments must be audited before posting. So, the content management system must gather all comments and feedback from all feedback forms at a convenient location for checking. Plus, once the content is approved, the webmaster should be able to publish it in just one click. Not just comments, the CMS must ensure that all the articles published by several stakeholders are easily uploaded.

2. A non-profit website maintains several databases of its donors, volunteers, and beneficiaries. So, the content management system must make it easy for the webmaster to communicate with each group separately or with select individuals in each group. Therefore, an email marketing system must also be built into the CMS.

3. The content management system must be very simple and intuitive. The website programmers must understand that the people behind the website are out there for a social cause, and that they are people in a hurry who want a functional website and then just want to get on with it. So, a non-profit website design must implement a simple CMS that allows even non-technical users to edit websites, and even optimize the website for search engines by strategically placing meta tags, title, alt tags, and H1, H2 tags inside the content. It should be so easy to use, that stakeholders too should be able to upload content or make changes during emergencies or when the webmaster is absent or busy.

4. The CMS must be web-based. There should be no software to install, IP to tweak, etc. It must also feature drag-and-drop editing and one-click publish. The non-profit website design must be so reconciled with the CMS, that any addition to the CMS automatically and seamlessly alters the website. Page addition or deletion should be easy to do as well.

5. The CMS must be built using a reliable platform like WordPress, Joomla or Drupal. WordPress is the simplest and the friendliest of the lot. It does not crash, and is simple and intuitive. It is also free from website bugs and allows search engines to index its content easily.

A non-profit website’s webmaster will likely be a volunteer who does not even take any money for his services. These guys do such work for a good cause and hence, the website design and CMS construction must not place any additional burden on them. The non-profit organization’s stakeholders too should not be overburdened with the website tasks. Therefore, it is important that a non-profit website design plan provides for a robust CMS.

CMS Website Design

A living website is one that is constantly growing over a period of time. It grows via a blog, or by supplying creative fresh content on new pages. In the past, the website design process would go as follows: pay a developer for the design, supply him or her your initial content, continually supply fresh content to the web developer to make those changes to your site (paying him or her a fee each time you do so). Not only is this cost prohibitive, but it does not encourage the website owner to supply lots of new content on a frequent basis (a key factor in search engine optimization). Today, more and more websites are coming alive thanks to Content Management Systems (CMS). CMS for websites allow website owners to update certain content via electronic forms as opposed to changing the raw HTML code or other programing language. So what are the benefits to CMS:

Saves Money — Less maintenance performed on the site by your web designer
More Business – A website that is managed with CMS is up to date, which is a major factor in your visitors taking the next step and contacting your business
Search Engine Optimization (SEO) — A website with lots of fresh content shows up higher in search engines

One drawback of CMS designed websites is that they usually cost more upfront because the website developer has to design your site around a CMS framework. This involves a more sophisticated programing language such as PHP and knowledge of a particular CMS system. Some example of CMS systems include:

Joomla
Drupal
CMS Made Simple
WordPress

Usually CMS frameworks have default themes that can be used with them, but who wants a website that is not unique. A good website developer can build a custom theme around a certain CMS framework so that the website owner can easily adjust his or her website as often as they like without any maintenance fees or delay. Keep in mind that not everything can, or should be capable of being altered or updated with CMS. Your website developer should focus particular aspects of your website that are likely to be changing around CMS, but leave other parts hard coded for simplicity purposes. If you could change every part of a website with CMS, it would not only be a security risk, but its likely the user could delete parts of the website by accident.

James Charlesworth is the co-owner of RascalNet Design, a company specializing in CMS website design in Atalnta, Ga [http://www.rascalnet.com/website-prices.php]

SEO Checklist For Drupal Website

Drupal is one of the most popular and user friendly web development platforms. It is an open source platform. The flexibility and e-commerce capabilities of Drupal are an added advantage for developing websites. If you are using Drupal to develop your website, you would want to ensure that your Drupal website gets higher ranking on all major search engines, the following SEO checklist will surely help you improve your Drupal website rankings:

1.Make sure you optimize the Title tags and Meta tags:

One of the very effective SEO tips to improve the rankings of your Drupal website on search engine page is to use the Drupal’s Page title module and meta tag module to optimize meta tags and title tags on the website and ensure that the tags are relevant to the content on the site. The page title module allows you to control the HTML elements, while the Meta tag module enables you to control the individual Meta descriptions for individual page. Both the modules are extremely user-friendly. The meta tags are title tags that appear on the browser page provide brief description of the website content. If you have blogs on your website, you can use the modules to customize the tags through the Nodewords page in control panel.

2.Use pathauto:

Install the pathauto module on the Drupal web developing platform. The module enables the clean URL’s of the website to move further systematically and automatically thereby it allows you to rename the each page with appropriate URL that reflects the content on the page. For instance, you can place the page title in the URL. Not only this makes the web page appear appealing in the search engine ranking page but also associates the content with better keywords.

3.Google Analytics:

Google analytics is an amazing tool that helps you increase the search engine ranking of your Drupal website. The tool keeps record of the number of clicks to your website URL and the total number of page views for every page on your website. By knowing these details you would have a better idea about which page gets you more visits and which page needs to improved on to get more visibility on search engines.

4.Use Sitemap module:

This is another effective module that helps you get higher ranking for your Drupal website. The module allows you to create site map that provides an overview of the website for easy navigation through the site. The module also displays the RSS feeds of the blogs and different categories within the site. Besides, the Sitemap module displays books (if any), all menus, syndication block and vocabulary categories with the term expanded.

5.Vertical tabs module:

Ensure that you install the vertical tabs module on the Drupal platform. This module helps in improving the SEO checklist interface. Besides, it also helps in creating new and editing the existing content forms. If your website is rich in content material and aims to encourage the reader to visit again, you can add the ‘diggthis’ and ‘service links’ module along with the vertical tabs module.

Quantum Coders LLC specializes in designing and development of Content Management Systems using Drupal and Joomla. The company has a good exposure in Drupal, Joomla, PHP, Dotnet, Java, Smarty, CSS, Struts, web designing and SEO.

Best Ways to Make a Mobile Compatible Drupal Website

Now that you’ve got a Drupal Website, it’s time to make it mobile compatible

Having earned the crown of third most popular content management systems (CMS) in the world, Drupal has proved itself to be highly customizable, secure, and fast CMS that could be used to build any kind of website. The popularity and security of Drupal is reflected by the fact that it has become a choice for making many government websites including the White House’s site, besides nearly all State’s official government websites, and most of the official US Ministry websites. And of course the best feature of this CMS is that it’s open source.

Why Mobile compatible

With a growing number of Smartphones and other types of mobile devices that provide an Internet access, it is important to make a website that can be viewed amicably in nearly all types of screen sizes and devices. This will maintain your number of viewers and may even increase the number of views per day. In addition it will give a professional touch to your website.

How to make mobile compatible

Since Drupal is highly customizable, there are a number of ways by which you can make your site mobile compatible. But out of them using mobile theme switcher modules and using responsive themes are the most famous ones.

Responsive themes – A website employing responsive design automatically adjusts its size and placing of various features such as text, images and blocks, according to the size of the viewing screen. Making a site responsive is the best way to make a site mobile compatible. To make a Drupal website responsive, one great option is to use a responsive theme. There are number of Drupal themes available freely on the Internet that are responsive too. Most of them are highly customizable and can be sued to make additional subthemes that suit your specific needs.

Custom Domain Names – Another good way to make a site compatible is by creating an entirely new version of your site using a special mobile compatible theme, giving it a slightly different domain, and then using a switching module. For example you can make a site named xyz.com and then make another mobile compatible site named mobile.xyz.com and then use modules such as Browscap{ drupal.org/project/browscap } and Mobile Tools { drupal.org/project/mobile_tools } to switch to the optimal site. These modules automatically detect the viewing device and automatically takes the viewer to either mobile.xyz.com or xyz.com, to give an optimal webpage rendering according to device. As apparent, this technique requires twice the effort but through this technique you can decide what you want to put on your mobile site and where.

What else

Another quick method is by using an automated mobile site making service like mobify.com or dudamobile.com. It is cheaper that way but is not very efficient. Drupal is very customizable. So if you are proficient in coding PHP, HTML, JavaScript and Jquery, you can always find a new and innovative way to make a mobile compatible site.

XhtmlJunction is industry leader in PSD to HTML, XHTML, WordPress, Drupal and Joomla conversion services that comes under CreativeWeblogix. A highly experienced web-development firm, It has an experience of more than a decade in this competitive industry. XhtmlJunction is renowned in web-development circles for their quality work, economical prices, and fast turnaround time and is a choice of conversion service for many professional web-developers, designers, and small to large scale business. It also specializes in creating Mobile Compatible Drupal websites from any type of design file.

Offerings From a Website Designing Firm

The market offers a plethora of website designing firms that are proficient in web designs and solutions for any business across industries. The evolving technologies with the dynamic progression of the Internet continue to move businesses quickly on adapting to the new changes in business.

Professional web designing services are rampant in today’s market to secure an added advantage over the competition as more enterprising entrepreneurs climb on board the web business venture bandwagon.

Service offerings

Business owners who are too busy with the modus operandi of the business must seek professional assistance in web designs from an established and reputable website designing firm that can generate the right hype to promote the company, wares and image. Cost effective measures are abundant for the business owners who look carefully at the myriad of professional offerings from website designers and developers in the market.

The best of integrated website designing is offered at low prices as competition also thrives in this service industry; online marketing services are readily available at a fraction of the cost of traditional marketing options. Business owners can choose to develop their web business site using WordPress, Magento, Drupal or Joomla with or without ecommerce features in generating a responsive website that can handle WHMCS integration as well as incorporate social media optimization.

Bespoke websites can be tailored to the ‘T’ for any business in any industry that would suit the exact requirements of the business by professional web designers in the market. Top notch and optimized business websites are easily generated at competitive prices to help businesses secure more sales and profit.

Business objectives

A successful website designing firm would be mindful of its business client’s objectives when designing the best of web business site that would increase the web presence of the company on the Internet. A good understanding of the business objectives and goals is crucial to designing and developing a viable website for the business.

Web businesses today can compete aggressively even if they are small establishments with the plethora of web based tools and resources available at their fingertips. Hence, smart businesses today must be innovative and creative in implementing a dynamic website that is attractive and interesting to lure more web visitors to check out its whole range of products and services offered.

It is important to draw the necessary web traffic to the web business site to boost the web business’s visibility in the marketplace. This can be achieved through the professional services of an experienced and creative website designing firm that understands the business objectives and requirements.

Tips to Minimize Website Design Cost

Website is your identity in the internet fraternity and you may often go overboard in the expenditures related to its inception, design and development. There can not be any argument of the fact that the cost of any website is proportionate to the number of features or functionalities that are embedded in a particular site. But it is not uncommon either to see many simple websites suffering from the increased cost. Well, if you intend to reduce the website design cost then the following suggestions may help you.

Be Certain of Your Requirement Specification:

This is one of the prime reasons for the cost inflation because changing any feature or specification during the later stages of design may require an overhaul and the designing firm can charge you hefty fees for that. So, ensure that you are certain about what are your goals from the website and then only give the nod to go ahead for the technical implications. Always remember, the more delayed is your website’s rectification the more will be the cost associated.

Insist the designing on LAMP platform:

If the site aims to tap the e-commerce then it must have database features and LAMP (Linux-Apache-Mysql-PHP) can easily implement it. You need to know that most of these are open source and come free of cost. Apart from these programming languages like Drupal, Joomla etc. also are free hence any website developed with these will have a relatively lower website design cost

Go for Simple and Aesthetic looks:

The buzzword among the websites in contemporary times is “simplicity”. Therefore, unless it is business requirement, ensure that your website is not too flashy in look with the overdose of Flash etc. Moreover, you need to know that flash enables websites are not search engine friendly.

Go for On-site Search Engine Optimization:

It is seen that many existing websites opt for re-design because they fail to attract the desired traffic. This is because they were not designed in search engine friendly fashion. So, insist ion the designing firm to implement it in the initial phase of the designs only to avoid extra and redundant expenditure.

Ruby Harrison is expert in design and development, writing articles on ecommerce website development [http://www.web3solution.com] and design.

How to Get a Customized PSD to Drupal Websites

You need to develop a Drupal based website. What you need to do? It is very simple get PSD to Drupal conversion solutions and gets your powerful and beautifully designed website on internet. Now here are some questions like why Drupal? How they provide you customized PSD to Drupal themes/ templates?

In the race of advance featured content management and frameworks web applications; Drupal is one of the leading and frequently used CMS. It is an open sourced, free, written in PHP language and using WYIWYG editor. It is containing basic features which are common to CMS. These features are listed below:

• User account registration and maintenance
• Menu management
• RSS feeds
• Page layout customization
• System administration

What are customized PSD to Drupal conversion solutions and how they are important in providing strong and highly accessible websites.

Drupal provides you unlimited themes and templates for free on the internet. You can download and use them for developing personal blogs, corporate, government and political based websites. These themes and templates are versatile in appearance and layouts. But if you don’t want to use these existing themes then you can integrate theme with your PSD designs and develop new one, which suits your company’s profile.

PSD to Conversion solution can provide you highly customized websites with flexible functionalities and features. Here is a brief note on Process of PSD to Drupal conversion.

1. Check PSD files: firstly, developers need to check you PSD designs. They analyses PSD files and understand the complexity.

2. Slicing of PSD images: After checking the complexity of PSD files, developers chop images to an exact shape and size and then slice them by breaking into layers. Slicing of images play a vital role in providing light-weighted web pages which consume less bandwidth space.

3. PSD to HTML / CSS: then developers provide hand written, pixel perfect and neat HTML/XHTML/CSS codes to convert PSD files in proper web layout. HTML coding is necessary to make PSD files accessible on browsers.

4. Integration with Drupal themes/ templates: After the most significant step of HTML coding, developer integrates web layouts with Drupal themes and templates to develop highly customized and consistent web portals.

5. Test on browsers: At last, when all tasks are completed, they upload web pages on all major browsers to check the consistency of the web pages. They test their work for compatibility with different browsers. If web pages come out with error- free results, they compile the work and hand over it to you.

PSD to Drupal websites are having flexible feature, which enables user friendly web pages and can be managed easily. You can also make changes on your websites by editing, deleting, adding and replacing content on web pages. So whenever you get bored from the appearance or content of the website, by making little editing in coding you can make changes, in very less time.

Author of this article has done deep and extensive research on PSD to HTML / XHTML conversion solutions. ( [http://www.css4me.com/] )

Recruitment Website Design – 5 Ways to Build a Recruitment Website (A Strategy and Buying Guide)

Who should read this article?

Anyone who owns a recruitment company, recruitment website or job board, or anyone who may need to have a recruitment agency website or job board developed or re-developed.

Introduction

Some time ago, we carried out some research into typical costs required in order to build a recruitment website. We spoke to a number of different suppliers and asked what they usually charge for a fairly standard recruitment website.

We thought we’d asked everyone for just about the same thing. So we expected to get prices which were at least in the same ball-park. Instead, we got prices ranging from around £500 to over £20,000. Which is quite a big difference – in anyone’s book.

At the same time, we did some searching on the internet to see what recruitment agencies might find if they tried to find either a toolkit or a supplier for developing recruitment websites. Again, we found a huge range of different options, each with their own pros and cons.

To be perfectly honest, even we got confused by the number of different options, approaches and prices that were out there. So this got us thinking: “If it’s this confusing for US, then what on earth must it feel like for our clients when they start to look at this?!”

To combat this, we decided to put this article together to help recruiters make some sense of all the options, and to distil all those different possibilities into 5 main categories or approaches. Most importantly, we wanted to explain the advantages and disadvantages of each approach to help companies make a better buying decision for their business.

Here, for your convenience (and perhaps bed-time reading!) are those different approaches in as small a nutshell as we could possibly manage:

Approach 1: Extreme DIY

This is where YOU the business owner or recruiter (i.e. any non-technical person with no previous web development experience) decides ‘hey!, I don’t wanna fork out loads of money for a recruitment website, I’m gonna build the thing myself – can’t be that difficult’.

There a several different tools you could try using in order to build your website this way:

1. You could use a free (open source) tool like WordPress to build a basic site;

2. You could use a paid-for ‘website builder’ which is a service or tool offered by some web hosting companies that allows you to install and setup a website based on certain templates or layout styles;

3. You could use a slightly more advanced website-building content management utility like Joomla! Or Drupal. These free code libraries enable you start putting together a website using components or modules which have already been built and tested by developers of the framework;

4. You could learn how to use a fully-fledged website coding language like ASP.Net or php and buy the books and tools necessary to learn how to develop, edit, organise and/or compile these languages into a website.

The single advantage of this type of solution is: it’s dirt cheap. At least, it won’t cost you much from a financial point of view. But the bad news is it will almost certainly cost you a fair bit of time.

Whichever way you look at it, the main problem with all the options listed above and this overall approach is that you would be a trying to do a job which is not really your specialism or in which you have no previous experience. The result? You’ll spend countless hours trying to be a web developer instead of concentrating on the business of recruitment. There are some other disadvantages to these methods too:

* Unless you have some previous design experience, you’ll need to rely in your own thoughts and instincts in terms of what the site should look like and how it should behave. This can be difficult. For a professional look, it’s usually best to have the advice of a professional designer who’s experienced in creating website concepts and who knows how to make colours work effectively with one another;

* The templates or starting setups sometimes provided with the first 3 options listed above are often quite limited and/or inflexible – as soon as you want to do something which is outside the capability of the templates or framework you will run into problems whereby you need some additional technical knowledge to get things how you want them (or what you’re trying to achieve may not even be possible at all);

* In many cases, website builders and tools which enable websites to be built easily simply cannot support some of the more difficult or advanced functionality without you knowing what you’re doing on a technical level. Option 4 listed above would help you get around this, but in itself this would involve training yourself as a website developer to a fairly high level.

In short, if you are serious about creating a website for your business (as opposed to a hobby or basic personal website) this approach is generally a bad move. There really is a lot to know about building a professional recruitment website and trying to build it yourself is, well, kind of like trying to build your own house: you’ll put the foundations in all wrong which will cause problems later, you won’t know how to build things so that they’re future and intruder proof, you won’t be able to put systems in place that tell you when something’s wrong and you probably won’t be able to do a high quality job (at least not the first time round). Most importantly of all, you’ll spend WAY too much time learning how to build a website that would be far better spent working on your business or other areas of recruitment.

Approach 2: Internal DIY

This is similar to the above, but in this case your IT team carry out the website build. This might be an option if you already have an IT team who look after other internal systems or databases.

But the problem is that building a successful website is a very specialised skill in itself. It’s a sub-sector of IT and even if your IT team have some experience building websites, they may not have a great deal of experience building recruitment websites specifically.

The main disadvantage of this method is that in the long-run it is likely to cost your business much more than it would to outsource this option to a website development company (preferably one specialising in recruitment websites). A specialist agency would be able to offer you something for a fixed price, within a fixed time frame and they should be able to use knowledge and experience gained from other projects and clients in order to help your website perform better.

Approach 3: ‘Out of the Box’ recruitment website templates

This is where the recruitment website is basically already created for you, top to bottom. These systems can be very tempting, reasonably cheap and yes, they can be useful in some situations. This type of website often comes with large amounts of functionality at a relatively low cost and provides one complete and fairly quick solution.

Initially, this option sounds really good. It’s the natural route you might think of and it’s kind of like choosing a new kitchen from a magazine and having someone bring it in and install it for you.

That’s all very well. However, there are a whole bunch of problems with this approach and you need to think very carefully about whether you’re actually just cutting corners on your website by doing this or whether it’s the right and sensible investment.

The disadvantages are:

* These solutions often look very similar to one another which means that it’s quite possible your website will look the same as 10, 20, or 30 other recruitment agency websites around the country – possibly some of your competitors;

* These websites are often over-engineered with large amounts of functionality which is available to the candidate and/or clients on your site, but due to the generic and formulaic way in which it’s been implemented, it doesn’t necessarily get used as often as it might otherwise do i.e. it doesn’t really work too well from a business perspective;

* There may be some limitations on what either can or cannot be done with the website either now or in the future from a technical point of view i.e. it may not be entirely flexible in the long run;

Sometimes, this kind of approach to building websites can be a little slap-dash… but more crucially that it completely undermines the whole approach which a business should have towards its website:

The company website is one of, if not THE, most powerful and profitable marketing tool/tools available to any business. Most recruitment companies completely under-use their website as a means of attracting new candidates and clients. Using a template website solution means subscribing to a ‘me too’ approach for your website which will make it seem generic and standard. All businesses need to try to differentiate themselves from their competitors and a template approach to the company website will make it more difficult to do this.

In short, using template website risks making your company look like a template business. You probably wouldn’t be happy thinking of your business as a template business, so it’s important not to view your website like that either. Ultimately you might be disappointed with the results you get from a template website in comparison to what your website should be able to do for your business (more because of the overall approach and strategy than because of the actual product itself).

Approach 4: Ground-up development (from scratch)

This (or something close to it) is often offered by website suppliers (both good and bad) who don’t have much experience building recruitment websites. They’ll agree a specification with you and build you an entire system, from scratch, that should be entirely yours from top to bottom.

Investing in this route will usually mean you end up with a website which doesn’t have some of the drawbacks of the template website option mentioned above.

However, there are certain disadvantages:

* It’ll be much more expensive (to get a good job done at least);

* It’ll usually take longer;

* It’ll mean the company are developing lots of un-tested, brand-new functions for you, from scratch: the company will spend 90% of their time on development, but only 10% of their time with you understanding your requirements and getting things just right for you. This means your website will be the one and only guinea pig for the new code and you’ll need to fully finance all future developments.

Ultimately, this method is quite inefficient and you’re getting someone to reinvent the whole wheel when really, you only need to reinvent the part of it that makes your business different.

Important Notes On This Approach – Beware:

Many web development companies who produce bespoke or customised websites claim they will be building your website completely from scratch and so you would think their service falls within this category. The main reason why this is attractive is because it means that (unlike the next option) you are not tied to any specific company for a set of core code libraries or pieces of your website. However, when the functional components of a website become remotely complicated, it is extremely rare for a website development company to write every line of code for a website from the top layers down through to the database, from scratch, for any particular client. To do this (for anything like the complexity of even a fairly simple recruitment website) would take many hundreds of hours, and probably months of development time. It would be extremely difficult for any website development company to be competitive if they start each website entirely from scratch.

Instead, most companies tend to use certain code libraries or an existing base and they build their websites using that foundation (this is closer to approach 5 listed below). Irrespective of how the particular website development company might word it (within the fine print of their agreements etc), it is generally the case that you are NOT buying the core system from the supplier. Instead, you are buying all of the bespoke work which they do for you as part of the project you agree with them. This will typically include: design work (copyright of which you will own), integration with the core system and any other custom code or logic which they may write for you specifically as part of the project. In addition to the work carried out for you, you may then need to pay a licence fee during the lifetime of your website for the base system upon which your website is built.

You must be careful here: many development companies will assign rights for the entire website to you, unaware that they are not allowed to do this: if they have sold a core system to one client, then they simply cannot sell it to a second client since it is no longer theirs to sell. Alternatively, they may simply not tell you that they in fact own a large piece of your website which you are not entitled to if you ever wish to move your website to a different supplier.

Approach 5: Bespoke website built upon on a Licensed Core System

Having either tried or seen all other approaches first-hand, we believe this is by far the best approach for building recruitment websites currently.

In this approach, you pay for the development of the ‘top layer’ of your website (everything that’s specific for you), and the integration of that top layer with a core system which has already been built, tried and tested. You then buy a reasonably priced annual license to use that core system with your website.

Advantages:

* Your site can look and work exactly how you want (like ground-up development) but you don’t have to pay for the expensive or risky task of creating all that code from scratch;
* Your site won’t look or work like a template website – it can do anything you want and look exactly how you want;
* Your supplier will be able to spend almost all of their time with you and working on your requirements instead of redeveloping basic functions from scratch;
* There’s not much value in the core stuff for you (you only need one copy of it to run your website) so this allows you to have that copy without paying to develop it;
* You will be able to take advantage of existing core functions which are already tried and tested;
* The website will be much less ‘buggy’ (it’ll be more stable and reliable);
* You’ll have access to future upgrades and improvements as they happen and you’ll only need to pay a fraction of the price for these because the cost would be shared across other clients using the same core functions.

There’s just one main disadvantage to this approach: you won’t own the entire system from top to bottom which you might do with approach (4) (but only if you’ve been very careful about the legalities and ownership of all the code).

But ultimately, why do you need to own the entire system? – The licensed core system approach enables you to get a highly functional, yet still unique and fully customised website without having all the code developed for yourself from scratch – It means you’re not reinventing the whole wheel, just the part of it that really matters to you and your business.

Summary:

So here are the key points to remember from this article:

1. DIY websites can be cheap but will cost you a lot of time and will rarely give you the results you’re looking for;

2. Having your own IT team craft a website for you is an option but outsourcing to a specialist supplier will usually be more cost effective and should in theory provide you with a better website as they will be leveraging experience gained on other similar projects;

3. Template solutions can be tempting because they offer so much for relatively little cost. But be careful to work out whether this is the right investment for your business: are you simply cutting corners by not taking the time to develop a fully-fledged online strategy for your business and thereby missing out on a vast amount of opportunity?;

4. True ground-up (from scratch) development is usually prohibitively expensive and certainly not cost-effective for most businesses. But be extremely careful of agencies offering this kind of service when in fact they may be selling you some code which has already been sold elsewhere as part of a different website. Even if this is not the case, the time they have to spend developing code will leave much less time for them to give you their attention;

5. The licensed core system gives you the best of all worlds as you can have a website developed for your business which is:

* Unique;
* Fully customised from an appearance and functionality point-of-view;
* Aligned specifically to your current business goals and requirements;
* Tailored to your specific candidate and client audience;
* Built on a reliable and well-tested underlying platform which is already in live use;
* Less expensive than true ground-up development;

When you’re investigating different options for your website, try to work out which of the approaches listed in this article each option falls into. This should help you make a more informed decision about the type of website you are buying, how much of it you will really own, and the results you can realistically expect to see from it for your business.

Shortcuts in Drupal Theme Designs and Developments

Several web designers across the globe are readily utilizing the Drupal designing themes and development procedures. And most of them have by now got addicted to the short-cuts established in the designing and development techniques. It is definitely an easier way to get around your designing techniques with Drupal designing tips.

It is not that designers love to use shortcuts, but since most of them are usually in time constraint and have been provide with a deadline, within which, they are expected to deliver the project, forces them to use some of the most convenient short cuts in designing so that they can finish their work on time. In order to find solutions to customer demands in a given time frame, most designers are tempted to find shortcuts where they can modify codes within the existing module and attain quick results.

But when it comes to utilizing shortcuts in Drupal projects, it becomes rather difficult and restricts the modification of codes in order to attain results. When designers develop in Drupal templates, it is possible for them to design and develop sites and control the page content and layout. Anyone can easily begin working with a Drupal technique. You need not be a PHP expert to begin working on a template that fits your website’s branding.

Editing and creating your own personalized templates on Drupal designing [http://www.rupizmedia.com/drupal-development] tools is quite a simple task. All you need to do is follow a simple code and use your basic understanding of the coding syntax in order to edit the existing static site templates. As far as presentation and theme building of the Drupal templates is concerned. The trick of acquiring the technique and controlling presentation and layout in Drupal is to learn and understand how to customize and control the entire template management system.

Unlike other designing tools, Drupal is one of the most developed and convenient designing tool that does not only provides tips for development but also provides effective and ready to use shortcuts which will make the designer’s task simpler.

Naman Jain is an Internet marketing [http://www.rupizmedia.com/] professional, presently working with Rupiz Media, one of the leading online marketing company offering expert SEO services, pay per click, affiliate marketing services,UK web development services and website designing solutions over the globe.

Why Your Business Needs a Professional Website Designed

There is no question or debate whether every business needs a website or not. It is very safe to say that your business can only benefit from having an online presence but an important factor to consider is, how you go about getting that presence. A businesses website is like it’s shop to the online world. In a world that is moving more attention and focus to the online world, you can’t be left behind without an online presence.

These days there are a few ways to get something about your business online. Many of these options are free and easy to setup, and to use to do something very basic, but when you what you want is a customised professional solutions, things become much more difficult.

You can use many one of the many free website templates available online for HTML sites. You would need a basic understanding of web page design in a program like Dreamweaver or Microsoft Frontpage to edit the template and make it suit your business needs. If you aren’t confident in these programs and you don’t have a lot of patience to learn, it’s best to spend you time running your business and not even waste time in trying and battling in the first place.

Another option for the business owner wanting to get himself or herself online would be, setup a content management system like WordPress, Joomla or Drupal. With a basic understanding of one of these systems you are able to create a website running off a database for free. You can get many add ons and features for the systems too, to add functionality and tools to the website you are creating. The problem with these services is it’s easy to get to a certain point but once you get past that point, where you want to start adding some real customisation and develop one of these systems exactly the way you have in mind for your business it get much much harder. These systems are great for setting up a personal blog or sharing something online but for the unexperienced user, a professional website would be a big challenge. If you are new to working with these systems the chances are you will end up with something that looks ok. It will be far from great or good enough to compete with your competitors online. “At least you would have something”, most people would say.

Unfortunately today that is just not good enough. Let’s assume you really don’t mind, and that you are not that fussy and all you want is something simple online about your business. Why would you need to pay a company for their services? The problem is not just getting your business online, it is more about creating a professional image for your business online and getting the right kind of exposure and enough of it. A professional company should be able to give you the look and feel you want for your website and help or at least explain how you are meant to go about getting traffic to the new website when it’s done and launched.

Of the few options that many people choose to use when starting out or trying to get their existing business exposed online, finding a good company to do the job right first time usually saves time, frustration and brings in money or increased business sooner which is worth the money spend on the process.

Many people know of someone that has some sort of knowledge in designing websites. It’s usually a friend of a friend or a friend’s daughter or son that’s “really good at that sort of thing” or “they created a website previously.” This person may have some experience but that leaves them far from being a professional. They usually will take longer to get the website they are designing finished. Sometimes the job just never gets finished due to lack of enthusiasm or motivation for the designer. If they are not being paid to produce something great, chances are when thing become difficult, these unprofessional designers will quit or delay. They might be limited is what they can produce, so the end product will be a best effort rather than a most appropriate solution.

Business owners who choose to go about it themselves or use someone they know or a friend, are very often left with a solution that looks almost professionally done or far from it. Both cases are very bad for the image of the business, assuming the website actually gets found by people searching online. If the website is done without professional targeting of keywords for that business and created without a plan in place on how to get people finding the site, it is destined to fail. By going at it alone or the cheaper route, you may be lucky and have a great looking website in place, but without any traffic to it, it’s going to be a big waste of time.

Professional companies will know how search engines work, how best you could go about getting people to find your website.

When deciding what option to use to get a website for your business these are some guidelines to keep in mind.

What do you want the website for? An example could be to showcase your products, answer customer queries or increase sales, If you have no goal or plan, you have nothing to evaluate the finished product on.
Do you want a website that looks like you tried to save money or cut costs when getting it done?
Do you want a website that is designed as you want or that is almost as good as you had hoped for?
Do you want a website with professionally created graphics and content
Do you want a website that gets traffic early on or one that exists without anyone knowing about it

If you where getting your house or your shop built, I bet you wouldn’t use anyone but a professional to do the job, right?, then why would you do differently for building of your business website?